Ziba Cranmer brings extensive experience in a variety of sports-related fields to the Change the Game attendee list. After holding various positions at Nike, Ziba ultimately rose to Director of the Sustainable Business and Innovation Lab. In this position, Ziba was the Portfolio Manager for Sport & Physical Activity in Nike’s Strategic Investment function. This department made direct and indirect investments in businesses focused on increasing participation in sport and physical activity. Currently, Ziba is the Vice President for Cone, Inc. focusing on cause marketing/branding for the non-profit and corporate social responsibility sector. Ziba is also a volunteer lacrosse coach for MetroLacrosse’s Tsuanmi girls’ team in Dorchester.
Can’t wait to have Ziba’s unique experience at Change the Game!